Prom Crosses the Pond

Once considered as American as apple pie the high school prom tradition is now growing in popularity world wide. No where more so than in England where InterContinental Hotels Group, parent company to the Holiday Inn, reported that they saw a 500% nationwide increase in prom event bookings since last year!

While debate rages as to what is driving this dramatic increase in popularity, with some suggesting movies like High School Musical or television shows such as Glee while other pose that it is a logical extension of the rise of reality TV culture; one fact is certain, businesses across England and the world are getting on board.

Beyond just dress shops and fashion boutiques many businesses throughout England have begun to cater specifically to prom, from hair stylists, to limo rental companies to jewelers everyone is beginning to offer special packages to high schools students celebrating prom.

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