American Apparel Contest Results…

The results are in and American Apparel has decided their contest winner for their plus-size model competition. The winner was determined by online votes and subsequently went to the girl who has created the most buzz about the contest all across the web. Her name is Nancy Upton. For those of you who are not familiar with Nancy or American Apparel’s contest, here’s the scoop: Nancy entered photos of herself taken by a photographer friend that display Nancy in American Apparel-esque, scantily clad  poses, not to mention Nancy is partnered with either an entire chicken (until she eats most of it) or an apple pie. Nancy got so much attention after the photos were posted that stories turned from American Apparel contest to look at what this girl did! Nancy’s explanation of her photo submissions were posted online in a blog, “ American Apparel was going to try to use one fat girl as a symbol of apology and acceptance to a demographic it had long insisted on ignoring, while simultaneously having that girl (and a thousand other girls) shill their products.” It is clear in this statement that Nancy is less than thrilled with American Apparel. However, good news for Nancy, American Apparel went against their voter count to decide the winner. They felt as if there was another contestant who was more deserving and appreciative of the winning title. American Apparel’s creative director, Iris Alonzo, issued a statement in response to the internet ruckus, “It’s a shame that your project attempts to discredit the positive intentions of our challenge based on your personal distaste for our use of light-hearted language … I wonder if you had taken just a moment to imagine that this campaign could actually be well intentioned, and that my team and I are not out to offend and insult women, would you have still behaved in the same way, mocking the confident and excited participants who put themselves out there? Oh — and regarding winning the contest, while you were clearly the popular choice, we have decided to award the prizes to other contestants that we feel truly exemplify the idea of beauty inside and out, and whom we will be proud to have representing our company.”

Now my question is, is this over or will we be hearing more from Nancy??



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