D&G is E.N.D.

From New York City, New York to London, England to Milan, Italy, fashion is literally making its way around the world. Fashion Week has truly taken over, and for those of you who have been keeping up with Fashion Week you know that quite well. As Fashion Week left New York and London, Milan has become the next stop and today history was made. However, do not get too excited as it is somewhat depressing news. Dolce & Gabbana’s D&G clothing line will be no more. The brand has decided to merge D&G with Dolce & Gabbana’s mainline. It was mentioned months ago that Spring 2012 would be D&G’s last run, and as we saw in today’s runway show, the brand will follow through with the rumored statement.

The brands owners, Domenico Dolce and Stefano Gabbana, released a statement about the ending and the merger saying that they believe it will add “even more strength and energy to our collections.” However, Women’s Wear Daily (WWD) reported that Dolce & Gabbana’s D&G line was a huge money maker for the company. An anonymous retailer commented on the end/merge with itself saying, “[Domenico Dolce and Stefano Gabbana] want to focus on one single brand, Dolce & Gabbana, I don’t understand, because D&G is a line that makes 400 million euros [$543 million CAD]. It’s young and flexible and it’s doing really well. It’s a lot to ask retailers. In my case, for example, I don’t carry the signature line, but I’ve never missed a season with D&G. Domenico and Stefano are clever, though, so they must have thought this out and consider it a wise strategic move.”

Many people in the fashion industry and the business world are questioning the team’s decision. Some agree with the anonymous retailer, while others, like an Italian retailer who commented on the situation as well believe it is good. The Italian retailer’s reasoning’s surround this fact, “There was some confusion surrounding them [the two lines], and the D&G pricing was too close to that of Dolce & Gabbana.”

Whatever comes of this change, people seem to have faith in the brand and Domenico and Stefano. As it may be, on behalf of, we wish them the best of luck with their business ventures and upcoming lines.


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