Coming this fall world renown top model and fashion icon Elle Macpherson will host NBC’s newest reality show Fashion Star, and it has just been announced that Nicole Richie and John Varvatos will be joining Jessica Simpson as the show’s three celebrity mentors. The series is designed to find America’s next popular brand by pitting 14 aspiring designers against one another in weekly runway shows to be judged by Macpherson and professional buyers from three of the top fashion retail chains in the nation. Then, in an exciting new twist on the old reality TV mold, the winning design for each week will be made available online and in retail stores so that the viewers at home can purchase the design that won the contest held during each episode.
Varvatos, who got his start designing for Polo Ralph Lauren and Calvin Klein has been honored as “Designer of the Year” on three separate occasions. Richie meanwhile has come a long way since her own reality TV show The Simple Life, releasing the House of Harlow 1960 jewelry line as well as her Winter Kate ready to wear women’s collection and collaborating on a limited edition line for the maternity wear maker Pea in the Pod. “Jessica, Nicole, John and Elle make the most exciting team we have ever worked with on a reality television show and we are thrilled to feature such an extraordinary group of mentors and designers.” said Ben Silverman, Executive Producer of Fashion Star.
The grand prize that will be awarded to one lucky designer at the end of the season is nothing short of a multi-million dollar contract designed to help them launch their lines in the retail stores the judges will be representing. NBC has thus far remained mum as to which retail store will be participating in the show.
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