Gwen Stefani to Release Kid’s Line for Target

Rocker turned designer Gwen Stefani announced over the weekend that her Harajuku Lover’s line would be releasing a juniors collection exclusively through Target which will be available come November. Stefani is no stranger to juniors lines having already designed one for her more mainstream L.A.M.B. label, which began her foray into fashion back in 2004. However unlike L.A.M.B., Harajuku is a more whimsical and artsy collection designed as an ode to the street dressing styles of the Harajuku section of Tokyo. The Harajuku neighborhood is regarded as the inception point for the new Japanese fashion movement centered on exploring Kawaiiness, roughly translated as cuteness, the movement focuses on non-threatening forms, fun and outgoing design themes and attractive styles designed inspire openness and ease; making Stefani’s Harajuku label an idea point from which to delve into junior’s fashion.

“Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices” Stefani told Women’s Wear Daily. Being a mother herself may have led Stefani to explore a more accessible price range, knowing how short lived each piece’s usefulness can be. Considering that many of the high-end children’s lines that have launched recently seem to have forgotten this important fact Harajuku’s kids line is already being hotly anticipated both because of its accessibility and observations that Stefani’s own children Kingston and Zuma always seem to be in the height of style.

The first offerings from Harajuku’s kids collection will be available in Target stores nation wide come November and according to Stefani will range in price from $3.99 to $29.99. A second release has already been scheduled for January 2012 providing a very positive sign that Target also believes this concept has legs.

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