Jason Wu Tapped as Target’s Next GO International Designer

According to reports by Women’s Wear Daily (WWD) , Target Corp. has officially announced that Jason Wu will be the next designer featured in the GO International program. Unlike the 400 piece Missoni for Target collection that sent shoppers into a frenzy last month and even crashed Target’s website, Wu’s collaboration with the retail giant is expected to be more focused on apparel and accessories, though given Wu’s meteoric rise to fashion stardom in the last two years it is conceivable that this collection could cause quiet a frenzy of it’s own.

Wu was catapulted to stardom in 2009 when First Lady Michelle Obama was spotted in one of his white one shoulder gowns on the night of the Inaugural Ball. Since then Wu has won the Swarovski Award for Womenswear at the CFDA Fashion Awards, been nominated for the Swarrovski Award for Accessory Design and seen his collections fly off the shelves at high end retailers such as Neiman Marcus and Bergdorf Goodman.

Target Corp. created the GO International program in 2006 to help up-and-coming designers offer exclusive collections to customers at lower prices and so far it seems as if this retail model is one that Wu will be embracing fully. “The exciting thing about this limited edition collection of affordable women’s wear and accessories is that it allows me to reach a wider audience and bring my designs to people who may not have been able to purchase them before.” the designer told WWD. “My collection for Target is chic and wearable. I think women everywhere will enjoy it.”

Other designers who have had their work featured in GO International include Rodarte, Thakoon, Richard Chai, Rogan Gregory and Zac Posen.  For now both retailer and designer are keeping quiet when it comes to specifics about the collection, though Promgirl News will be following the story diligently and looks forward to bring you details as soon as they emerge.

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