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Dakota Fanning’s Oh Lola Ad Banned in U.K.

Anyone who has been reading Promgirl News for any length of time knows that we love us some Dakota Fanning and Marc Jacobs so we were plenty excited to hear that the former would be modeling for the latter’s new fragrance. Unfortunately it seems that our excitement was matched with equal parts outrage from one of our favorite fashion foes, Britain’s ever-zealous Advertising Standards Authority (ASA) has officially banned Fanning’s Oh Lola! ads from appearing anywhere in the U.K. claiming that the campaign is an attempt to “sexualise a child.”

This isn’t the first time we’ve reported on the ASA who earlier this year took action against the menace of Photoshop in cosmetics ads and later went on a crusade against overly sexual images despite not having a very solid definition of what they were, but this ban may in fact take the cake. The ASA issued the following statement regarding the ad:

“We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.”

The Guardian has reported that Coty, makers of Oh Lola! fragrance have already defended the ad noting that it does not depict any “private body parts or sexual activity” but the ASA is sticking to its guns after receiving complaints that the company was trying to turn a minor (Fanning will be 18 on February23rd) into a sex object. When we reported on the banned L’Oreal ads the logic that beautiful women like Julia Roberts need not have every last wrinkle airbrushed away made sense to us, especially in light of the image issues many young people face in modern society. When the ASA moved against overly sexual images it was at least excusable considering the proximity of certain advertisements to schools. However after this latest ban, we are starting to wonder, is there any image of a female model that the ASA won’t find “sexually provocative”?

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