To understand how much of a compliment this is to Givenchy and Ricardo Tisci’s Spring/Summer 2012 collection, you first must realize that Gisele Bundchen does not need to walk down runways anymore. In fact despite what the magazine covers, lingerie line, ad campaigns, and many other exploits would suggest Gisele Bundchen doesn’t really even need to get out a bed anymore. The world famous Brazilian supermodel and her all star NFL husband Tom Brady are in fact the world’s highest paid celebrity couple. While we are certain that Gisele is not modeling for Givenchy for free, or even on the cheap, what we are pointing out is that a woman in her position has the luxury of choosing which brands she wants to lend her name to; so when she appeared on the Givenchy runway this past September it turned a lot of heads and help build up some interest in the newest collection by Tisci.
Well it turns out that all those rumors about Gisele being Givenchy’s new girl were right on the money because the first images of the S/S 2012 ad campaign have hit the net and the blond Brazilian beauty is front and center channeling her most brooding aura in aid of Ricardo Tisci’s stormy new ad campaign. Coming on the heels of a fierce Fall/Winter 2011 campaign that featured legendary supermodel Naomi Campbell the new Gisele centric campaign is a sign that Givenchy wont be pulling any punches when it comes to advertising next year. The french fashion house has seen their fortunes rise in the last few years with the rebound of the international luxury markets and with Tisci in the creative director role they are showing no signs of loosing momentum. Link over to Huffington Post style section to see the first sample image or head to Givenchy’s site to see the full array of what is sure to be one of the Spring’s hottest collections.
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