While designer Jason Wu’s collaboration with retail giant Target may be more than a month away (the first pieces hit shelves on February 5th) a few sample photos from the capsule have already started to pop up online and considering that many pieces will be available for $60 or less, it is definitely something to be excited about. Images given to T Magazine and Glamour suggest that much like Wu’s main line this collaboration will be feminine, flirty and fun with plenty of nautical inspired spring dresses, pleated skirts and his signature Peter Pan collars complimented by a full range of accessories including some very stylish spring handbags.
The most interesting part of Wu’s newest retail collaboration is that unlike many collaborations we’ve seen recently, such as Missoni for Target and Versace for H&M, Wu seems to have resisted the urge to reinterpret pieces from his eponymous label into fast fashion counterparts and has instead offered up an entirely new collection while maintaining his signature style. In an interview with T Magazine Wu told the editors “My goal was not to duplicate anything from my main collection. Instead I designed completely new clothes and accessories that reflect my taste and have a voice of their own.”
While its safe to say Wu had plenty of help from the Target creative team as well as his own design studio it is still refreshing to see a big name designer offer up an affordable retail collaboration made up of brand new looks and styles. While Wu won’t be hyping the collaboration to the same level that Missoni and Versace did last year it is still safe to say that many of these pieces will be sought after enough to make February 5th a busy day for Target locations nationwide. Look for more images from the collection, including a completed look book, to be released as we get closer to the launch date and if you seen anything you like, make sure to mark the 5th of next month on your calendar because there is a good chance supplies wont last long.