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Gossip Girl Is Now A Brand

Gossip Girl has made its way from a book on a shelf to a top-selling series. Then, Gossip Girl become gossip for a possible movie deal turned TV series. Yet, the high society who-every-girl-wants-to-be franchise is making its way into to Saks and Nordstrom. Pushing another chance with Target right out of the way, Gossip Girl will finally become a brand! The Gossip Girl clothing line is more than just gossip, it is going to happen, and rather soon. Women’s Wear Daily reported that, “for the first time, Gossip Girl has officially branded itself as a fashion line on such a large scale. Warner Bros. Consumer Products and Warner Bros. Television Group, the producers of the TV show, are partnering with Romeo and Juliet Couture.” The clothing line is to be based off of the outfits characters Serena and Blair wear in the TV shows episodes. Blair and Serena are played by two well known fashionistas in Hollywood, Leighton Meester and Blake Lively, respectively.

When Target was selling the Gossip Girl-inspired line in their stores in 2009, it wasn’t branded by Gossip Girl as they are doing this time around. Anna Sui was the designer collaborator with Target. While Anna gave props to Gossip Girl, none of the looks were branded by them, only inspired by the GG girls as Target and Anna Sui put it. Sui and Target’s collaboration also took inspiration from not just our two favorite fashionistas Serena and Blair, but also the more “indie” characters Vanessa and Jenny, formerly Taylor Momsen.

The Gossip Girl Brand is scheduled to release either just before or simultaneously with the season five premier of Gossip Girl. The CW network will air Gossip Girl’s season premiere on Monday night, September 26th, 2011. The clothing line will only be sold in upscale stores to coincide with the real life gossip girl style. Neiman Marcus and Saks Fifth Avenue are reported to be a few of those upscale stores. And girls, I hope you’ve been saving your baby-sitting money because the line will start at a rich $80! But don’t start biting at your fresh mani yet; the line only goes as high as $200, not to break the bank.

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